Last week I went to see Peter Andre at Bournemouth Pavillion Theatre, not because I love his music, but because I wanted to say that I’ve seen Peter Andre in concert. After following his break up with Katie Price in the media I had grown fond of him, often claiming that I was supporting ‘Team Andre’!
Having said that, the concert was fantastic as he really did make the stage his own, getting the crowd dancing and singing along…especially to his oldies. I even have to confess I bought his album on Itunes the following day. However, it was the brand of Peter Andre that I, and hundreds of others, had initially been intrigued by.
The crowds were full of girls wearing t-shirts stating ‘Team Andre’ and everyone went crazy when he sang ‘Unconditional’ devoting it to his three beautiful children. Displayed at the back of the stage were photos of him with Princess and Junior and an extremely emotional moment when he sang in the last chorus that it was Harvey who had changed his life. Allegedly, Katie Price has stopped him from using footage of Harvey, who he thinks of as a son, so this was his way of including him. Yes, I know this because I, like many others, are addicted to watching shows like ‘What Katie did next’. I have watched the Sky news interview where he broke down in tears and stopped the questioning due to the interviewer suggesting he might not be able to see his children. It is obvious to all that Peter Andre’s children mean everything to him.
However, although I know so much about the star, I had only ever heard a couple of his songs before, the obvious being ‘Mysterious girl’. Yet I still went to his music concert?
Another sign that the notion of celebrity is key to being a successful musician was that the crowds were perhaps not as lively for new girl band G2L even though they were actually pretty good (maybe give it a few years girls). The crowd warmed up when Xfactor live finalist Laura White performed as they knew a bit more about her. Then the level went up again when Pete’s DJ Brother took to the stage who has been seen on Katie and Peter’s realtiy TV shows. Eventually the crowd was roaring when Peter appeared on stage to sing Behind Closed Doors.
So what is it about the idea of celebrity that we are all so interested in? It’s not just Peter Andre that this applies to but to all celebrities. I love watching Cheryll Cole’s music videos but mainly to see what she is wearing! And when she performed on the Brits everyone was asking whether she would sing anything that would hint to the state of her relationship with Ashley. Don’t get me wrong, I love her music, but is it just because of her high media attention that she’s so successful?
And, why is it that even when a singer stops singing, Kerry Katona for example, everyone still knows what is happening in their life?
Pete Paphides writes an interesting article about branding in music. Check out Sugarbabes… a band or brand?